Purple Thursday, observed annually on the third Thursday of October, is a national initiative in Canada dedicated to raising awareness about the intersection of brain injury and intimate partner violence (IPV). This day encourages individuals and organizations to highlight the often-overlooked consequences of IPV and to show support for survivors.

Research indicates that many people experiencing IPV sustain brain injuries, often from blows to the head, face, or neck, including strangulation. These injuries can have lasting cognitive, emotional, and physical effects, yet they frequently go unrecognized.

We are committed to supporting survivors of IPV by providing safe, trauma-informed spaces where individuals can access resources, receive counseling, and rebuild their lives. Waypoints’ services are designed to address the complex needs of survivors, including those affected by brain injuries resulting from IPV.

On Purple Thursday, we join communities across Canada in wearing purple to show solidarity with survivors and to raise awareness about the critical need for integrated support services. By acknowledging the connection between brain injury and IPV, we can better support survivors in their journey toward healing and empowerment.

For more information and resources, visit the Abused & Brain Injured Toolkit and BrainLove.ca.